In July 2025, domestic new energy vehicle startups released their first-half sales data, bringing significant changes to the industry landscape. Leapmotor, HarmonyOS Intelligent Mobility, and Li Auto all exceeded 200,000 units in H1 sales. Among them, Leapmotor topped the half-year sales list for the first time with 222,000 units, a year-on-year surge of 155.7%.

New energy vehicle startups showed distinct performances: Li Auto's H1 sales rose only 7.8% year-on-year, with growth slowing down, and the lag in pure electric vehicle layout gradually became apparent; Xiaomi's sales soared 456% year-on-year, surpassing NIO, with H1 sales exceeding 150,000 units; NIO ranked seventh with 114,200 units, up 30.6% year-on-year; Xpeng was the only enterprise to complete over half of its annual target, with H1 sales of 197,200 units, fulfilling 51.9% of its annual target of 380,000 units. Its G7 model's price was lowered by 40,000 yuan more than expected, forming differentiated competition with YU7 to avoid direct confrontation.

In terms of annual target completion rate, most enterprises are behind schedule: HarmonyOS Intelligent Mobility, Deep Blue, NIO and others have completion rates of less than 30%. Although HarmonyOS Intelligent Mobility set an annual target of 1 million units, it has only completed 20.6% so far; Leapmotor and Xiaomi have completion rates of 44% and 42.9% respectively, which are expected to hit their annual targets.

For traditional automakers and international brands, Dongfeng Motor has taken frequent actions, integrating internally to establish the Yipai brand and cooperating with Huawei externally to deepen R&D; Tesla's Q2 sales fell 13.5% year-on-year, with uncertainties in short-term revenue contributions from its autonomous driving and robotics businesses; SAIC MG performed brilliantly in the European market, becoming the best-selling Chinese brand there and the only Chinese brand with sales exceeding 100,000 units in Europe, filling the market gap left by Tesla's sales decline.

Overall, the competitive pattern of new energy vehicle startups in the first half of 2025 has stabilized, but there are still opportunities for breakthroughs, with the subsequent performance of Xiaomi and Xpeng worthy of attention.